Believe it or not, native advertising has been around for over 100 years. It has existed in magazines and newspapers, on radio and television, and today, it has become a major distribution channel for many digital media buyers and content marketers, alike.
What is the Difference Between Programmatic Native Advertising and Native Advertising?
For those familiar with the terms “programmatic” and “native,” the concept of “programmatic native” probably sounds counterintuitive at first.
4 Common Mistakes Marketers Unknowingly Make in Native Advertising
Programmatic native advertising supports content marketing. That means, in order to use in-feed native ads to promote a brand or product, a brand must have a solid content and distribution strategy.
Quality Metrics: How to Determine the Value of Your Native Ad Campaign
We’ve mentioned it before, but we’ll say it again. Native Advertising kicks butt in today’s ever-changing world of online advertising. It’s a tactful way to deliver valuable content—your brand story—to prospective customers, leading to impactful impressions and brand lift.
The Five Elements of a Successful Native Ad Campaign
Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success.
‘Storygize’ Your Content to Inspire and Convert Customers [Video]
Ideal for sophisticated media buyers, clever content marketers, and progressive agencies, Storygize integrates with major native ad exchanges to buy programmatically and scale campaigns efficiently. Continue reading
How to Map Content to Your Conversion Funnel
A conversion funnel is one of the most powerful tools at a content marketer’s disposal. Used in conjunction with buyer personas, conversion funnels create a reliable picture of how a customer feels at each stage of the buyer’s journey.
Natively Speaking: Programmatic Native and the Future of Automated Buying [Thalamus Interview]
Thalamus, the largest research database of ad vendor data in the world, recently interviewed Storygize CEO David Osman about programmatic native and the future of automated buying.
Five Tips When Choosing an Effective Native Ad Image
Images have always been a powerful tool in advertising, but strong imagery is even more essential in today’s competitive world of online advertising.
How to Create Content that Works for Your Native Ad Campaign Goals
When it comes to creating an effective native ad campaign strategy, there’s a lot to take into account. Who is the target demographic? What headlines and creative elements will draw them in?
What Irritates Consumers the Most About Native Advertising
Sometimes a native ad can fall flat. It might be that it doesn’t fit into the surrounding page content, and comes across as contrived. Or, it could be published alongside content that consumers consider inappropriate or off-limits, such as news content that is expected to remain neutral.
Why Native Ads Will Enrich Your Consumer Experience
If you’re confused by the term “native advertising,” well, you’re not alone. But you’re probably more familiar with the concept than you think. In fact, chances are you’ve witnessed some form of native advertising today.
What is Native Advertising?
In a world filled with SEO, content marketing, and display ads, it’s hard to keep up. We totally get it, but faster than you can say “Siri, what is Native Advertising?” we’ll get you an answer!
Eight Tips for Writing an Irresistible Native Ad Headline
The beauty of native advertising is that the ad matches the look and feel of the content around it, blending in. The tricky part about this form of advertising is that, well, the ads blend in.