Believe it or not, native advertising has been around for over 100 years. It has existed in magazines and newspapers, on radio and television, and today, it has become a major distribution channel for many digital media buyers and content marketers, alike.
For those familiar with the terms “programmatic” and “native,” the concept of “programmatic native” probably sounds counterintuitive at first.
Programmatic native advertising supports content marketing. That means, in order to use in-feed native ads to promote a brand or product, a brand must have a solid content and distribution strategy.
We’ve mentioned it before, but we’ll say it again. Native Advertising kicks butt in today’s ever-changing world of online advertising. It’s a tactful way to deliver valuable content—your brand story—to prospective customers, leading to impactful impressions and brand lift.
Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success.
Ideal for sophisticated media buyers, clever content marketers, and progressive agencies, Storygize integrates with major native ad exchanges to buy programmatically and scale campaigns efficiently. Continue reading
A conversion funnel is one of the most powerful tools at a content marketer’s disposal. Used in conjunction with buyer personas, conversion funnels create a reliable picture of how a customer feels at each stage of the buyer’s journey.
Thalamus, the largest research database of ad vendor data in the world, recently interviewed Storygize CEO David Osman about programmatic native and the future of automated buying.
Images have always been a powerful tool in advertising, but strong imagery is even more essential in today’s competitive world of online advertising.
When it comes to creating an effective native ad campaign strategy, there’s a lot to take into account. Who is the target demographic? What headlines and creative elements will draw them in?
Sometimes a native ad can fall flat. It might be that it doesn’t fit into the surrounding page content, and comes across as contrived. Or, it could be published alongside content that consumers consider inappropriate or off-limits, such as news content that is expected to remain neutral.
If you’re confused by the term “native advertising,” well, you’re not alone. But you’re probably more familiar with the concept than you think. In fact, chances are you’ve witnessed some form of native advertising today.
In a world filled with SEO, content marketing, and display ads, it’s hard to keep up. We totally get it, but faster than you can say “Siri, what is Native Advertising?” we’ll get you an answer!